Benefits of using mobile ordering app for Restaurant Business

In India, in last 2 years the restaurant business is badly hit due to the occurrence of Novel Corona virus and only those restaurants survived which either had their own ordering app or were in collaboration with Zomato, Swiggy, Ubereats, etc.

These mobile ordering apps have largely contributed to the rise of restaurant businesses and helped people to order & eat delicious food of their choice from the comfort of their homes without any hassle.

Now, imagine if every good restaurant has its mobile ordering app!

Wouldn’t that be great?

There are many benefits of having mobile ordering app both for customers as well as restaurant businesses. We will see both the point of views one by one.

Consumer benefits of a Mobile ordering App

Convenience

Online ordering has made our lives easy. With mobile ordering app in place, one can order their favourite food from anywhere without waiting in long queues saving a lot of travelling time and cost. One does not have to wait for the less busy hours or days to visit a restaurant, instead can place order anytime according to their convenience. Also, there are some situations when one is not able to make a call to order food, such as meetings, crowded place, etc. in such cases people can place their order quietly in just few clicks using the mobile ordering app.

Accessibility

With the ordering app installed on your mobiles, you have instant access to the digital menu of the restaurant. You can anytime open the app, choose the dish from the menu, add it to cart and proceed further to make payment. Placing an order is as simple as that. The app provides various payment methods like debit/credit card, net banking, UPI, wallets and also cash on delivery. One can select any method according to their preference. Once your order is delivered, you can also give the feedback for the food or delivery agent through the app itself.

Rewards

Restaurants often run offers during special occasions to attract more customers. Through the app, the customers can get instant notifications about the running offers timely and easily. Consumers get rewards through various programmes conducted by the restaurants like cashbacks, coupons, loyalty points, etc. One can earn points on every order they place, accumulate them and can redeem the same at any point of time.

Transparency

Once the order is placed successfully, you can track your order in real time. Whether the food is being processed, packed or out for delivery…. the status is updated and notified on the app. Also, when your order is out for delivery you can track the delivery man as well to know how far he/she has reached and how much time is left for your order to get delivered. Accordingly, you can plan your tasks for the day. When it comes to pricing, it is as transparent as water. The prices of the products are mentioned with the food, you can add the items in your cart based on your budget and choice.

Restaurant Benefits of a Mobile ordering App

Better Management

Humans are statue of mistakes, there is always a possibility of some kind of error in handling manual orders in a restaurant. This drawback can be overcome by usage of mobile ordering apps. Such apps help to manage large no. of orders at a time more efficiently. Thanks to the technological advancements, that order and customer management is made easy. Restaurants can easily collect customer data, their preferences etc. and target its customized products accordingly. Also, due to the app transparency the customer tends to spend more time on the app checking menu, add-ons, etc. resulting in high chances of him/her to order in large quantity. This not only increases the revenue but also at the same time helps in restaurant rating.

Monitor Expenses

Earlier, manual account books were maintained to track costs, expenses and profits. Now everything is done online. Through online ordering system, restaurants can easily track the inflow and outflow of money. How much cost is incurred on orders, sales and profits, all is calculated through the system therefore, there is no need to maintain registers. Once the finances of a business are managed properly, it can focus more on other aspects of business-like staff management, promotion, etc.

Easy Marketing

Word of mouth is an effective way of advertising in businesses like restaurants. Do you agree? And it is completely free of cost. In order to achieve it one has to just maintain the quality of their service and relationship with their customers. This is one way of marketing, there are other ways as well like Loyalty programmes, these programmes help to engage more customers and encourages repeat purchases. Customers are rewarded on every order they place. Social media marketing is also an emerging tool which is more affordable as compared to traditional marketing methods. On an average, people spend 2.5 hours on social media per day which makes social media marketing an effective way to target audience.

Improved Efficiency

It is very difficult for a human to take orders, process and serve manually in a specified given time. The online ordering system takes care of all this, starting from order placing to its final delivery. The app manages several orders at a time so whenever a customer places an order through the app, the restaurant staff is notified with a message having exact order details. This helps the staff to complete the order without any mistakes. Also, the inbuilt GPS in the system captures addresses so that deliveries can be made at the right location at the right time. Thus, overall efficiency of the staff is increased.

Conclusion

Indeed! Mobile ordering app has lot of benefits both for consumers and restaurants. Customers find easy to place order online through an app as it is time saving and rewarding. For restaurants, it helps in efficient management of orders and customers. Setting up a mobile app is an expensive task and requires update and maintenance at regular intervals of time. So, all these factors should be taken care of before deciding to move forward with the idea of app development. In India, there will be 1.5 billion smartphone users by 2040, so if you want to reach large no. of customers in a short span of time, mobile ordering app is the way for it.